ASDA serves up silver celebration…

This month, thousands of ASDA colleagues from its head office, stores and depots celebrated after clocking up a minimum 25 years of continuous service.

ASDA serves up silver celebration…

More than 5,000 ASDA workers have been recognised for their ‘silver’ service – helping the company achieve the highest retention rate in the retail industry.

The milestone followed a gala event held on the 18th November where more than 400 ASDA colleagues from stores and depots across the UK joined together to celebrate their 25th, 30th, 35th or 40th anniversaries – racking up almost 12,000 years of service between them!

ASDA is already one of the largest employers of over 50s, with the highest retention rates and lowest absence records in retail. It means that on average, every one of its 165,000 colleagues has at least four years experience serving customers – proof that its stores, depots and offices are some of the best places to work in the UK.

The Big Anniversary…

Each year ASDA hosts a special Big Anniversary event to celebrate long-service. This year, more than 422 colleagues were invited to join ASDA’s exec board for a slap-up meal, with 279 people recognised for having worked 25 years. The remaining 143 colleagues were celebrating either 30, 35 or 40 years continued service. Next year ASDA predicts it will need to invite more than 800 colleagues, double the number at this year’s event.

On their 25th anniversary, each colleague receives a £300 tax-free bonus, an extra week off to enjoy with their family and friends, a bouquet of flowers and a letter from ASDA’s CEO Andy Bond.

This year’s crop of colleagues joined the company in 1983, the year Bjorn Borg retired from tennis after winning five consecutive Wimbledon championships, Michael Jackson’s ‘Thriller’ video aired for the first time, and compact discs made their debut on the high street.

A special thanks…

David Smith, ASDA’s People Director, said, “Our track record of retaining colleagues is second to none. Their hard work and commitment over the years is what makes our business so successful.”

He added, “I’m proud to recognise some of our longest serving colleagues and would like to personally thank them for all their hard work. It’s clear that thousands of people love working here, and it is thanks to each of them that ASDA is such a great place to work.”

For more information on the benefits of working for ASDA please visit www.asda.jobs

“Our track record of retaining colleagues is second to none. Their hard work and commitment over the years is what makes our business so successful.”

David Smith,…

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Healthy eating

Our customers and colleagues trust us to keep them informed about the contents of our products.

That’s why we clearly label all of our products on the front of pack, and have spent millions removing the artificial ingredients from our entire range of food.

  • Clearer labelling
  • No Artificial Colours and Flavours
  • Lowering sal

Organics in action
See how ASDA is working to offer a healthy, affordable, organics ready meal range for children.

Clearer labelling
At ASDA we know how confusing it can be to make sense of all the different labels used on food packaging, when trying to eat a healthy, balanced diet. That’s why, in 2007, we were the first supermarket to launch a dual labelling system which combines the benefits of ‘traffic lights’ with guideline daily amounts (GDAs).

Welcomed by the Government and the Food Standard Agency’s alike, the system is designed to be read and understood in less than two seconds, making it easier for our customers to choose healthier foods at a glance.

Using the distinct traffic light colours to highlight low, medium and high levels of sugar, fat, salt, saturated fats and calories in each product; our product labels also give the precise amount of each nutrient in grams per serving and the percentage of the GDA this represents.

Developed through extensive consumer research, our system provides customers with the most detailed, easy-to-understand information available in the retail market today.

The traffic light labelling system
In 2007, ASDA was the first supermarket to launch a dual labelling system which combines the benefits of ‘traffic lights‘ with guideline daily amounts (GDAs).

No Artificial Colours and Flavours
At the beginning of 2008 we became the first retailer to remove all artificial colours and sweeteners, flavour enhancers and hydrogenated vegetable oil from our 12,000 strong range of own brand products.

Over the course of 2007, we invested more than £30 million in re-formulating products and ensuring that they still tasted great.

Artificial colours and sweetners have been removed and in some cases replaced with natural colours, such as fruit and vegetable extracts, or with sucralose, a sweetener made from sugar.

Flavour enhancers have, where necessary, been replaced with flavours from natural sources. For example, vanilla, which is sourced naturally, will replace the artificially produced Vanillin which is commonly used in chocolate products.

We have also removed all hydrogenated fat from our own label products.

ASDA has invested over £30 million in ensuring products still have the same great taste.

Lowering salt
In early 2006, the Food Standards Agency (FSA) published voluntary salt reduction targets across 85 food categories, setting a deadline of 2010. By the end of 2006, we had already met the FSA target for salt reduction across more than 65 per cent of our own brand products.

In 2008, we became the first retailer to hit the FSA’s targets ahead of the 2010 deadline, by removing a total of 396 tonnes of salt from our own brand products — and we have committed to extending this to 100% of our range.

ASDA met the FSA’s voluntary salt reduction targets ahead of the 2010 deadline…

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ASDA ANNOUNCES IT WILL CREATE 7000 NEW JOBS IN 2009

Supermarket also commits to recruit 3000 long-term unemployed for existing vacancies

ASDA announced today (28th January) it will create more than 7,000 new jobs in 2009, and will recruit up to 3000 long-term unemployed for existing vacancies through Local Employment Partnerships and Remploy -ASDA‘s recruitment partner for people with disabilities and health conditions.

The move will help provide full and part time roles to thousands of people who have been unemployed for more than six months and are finding it difficult to re-enter the labour market.

The supermarket will create 3,700 new jobs throughout the UK with the opening of nine new food stores, five new ASDA Living outlets (its non food format) and extensions to 15 existing stores.

In addition 2000 new jobs will be created through the expansion of its home shopping business ASDA.com, and a further 1000 new jobs through organic growth. It will also continue to invest in its speciality business by creating 120 new roles in ASDA pharmacies and optical centres nationwide.

In total ASDA will create 580,000 sq ft of new store space in 2009. Its new store programme begins with the opening of a ASDA superstore in Bury St Edmonds this March.

Andy Bond, President and CEO of ASDA said:

“This year we will create 7,000 new jobs at a time when many companies are having to lay people off. We will also be helping 3,000 long-term unemployed get back into work by specifically targeting them for existing vacancies in our business.

“Our track record of recruiting and retaining people is second to none, which is why we have the lowest turnover and most motivated workforce in British retail.”

James Purnell, Secretary of State for Work and Pensions commented:

“At a time when we are facing global economic challenges people need as much support as possible to help them get into jobs. Local Employment Partnership’s such as ASDA have been a real success. We’re on target to get 250,000 long-term unemployed people back into work through the scheme and thanks to the extra money we got in the Pre-Budget report last November we are also opening it up to people who have just lost their jobs.”

Beth Carruthers, Director of Employment Services at Remploy said:

“We are extremely proud of our partnership with ASDA, which reflects the very many skills and abilities that people with disabilities and health conditions bring to ASDA roles. As a leading employer, ASDA recognises that Remploy helps them to recruit the right person for the job, regardless of a disability or health condition.

“The announcement of these new positions is excellent news and will allow us to work together still further. Now of all times we should not be turning our backs on disadvantaged people and should instead be ensuring they have the opportunity to play a full role in the economic life of the country.”…

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