About Us

All About ASDA

As a company, we’re always changing to meet the growing needs of our customers.

But our priorities always remain the same… people, prices and planet. Find out what this means for ASDA and how it affects the way we do business.

We’ve pledged to send zero construction waste to landfill by the end of 2010
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Discover what we’re doing to tackle the big issues like sustainability and health, and learn about our activities in local communities around the UK.

Saving You Money
This month ASDA unveiled a new television advertising campaign aimed at showing customers how they are able to continually lower prices and save customers money every day.

Learn more by finding out About ASDA

Avoiding waste
Avoiding waste has never been higher on the public agenda, which is why ASDA is pledging to kick start the New Year by helping customers think about portion sizes, which means you’ll not only save money by wasting less food, you’ll shed a few pounds in weight too.

Learn more at what ASDA is doing In The Community

Rooting for Pigs

ASDA is one of the first retailers to sign up to the RSPCA’s Rooting for Pigs campaign, pledging to work with the charity and the British pig industry to agree on a set of definitions for clear, consistent labelling of pork products.